Blog

Eleana Davidson

1 month ago

2020 taught us a whole host of what students need and want to see, and it’s more than just self-serving advertising. 

  1. Be empathetic

If 2020 taught us anything, it was to be kind. This means communicating with your students through a variety of platforms, and offering them the support they need. Live chat proved particularly popular last year for giving students 24/7 support, particularly for international students, as well as communicating the support services available to students through open day talks with student ambassadors. 

Take what we learnt from these great campaigns supporting student wellbeing in 2020 and expand on them. Use the platforms that your students engage with most, like TikTok and Instagram, and ask your student ambassadors to create some user-generated content that will really give your institution a student voice and a human feel, as opposed to a distant entity that’s merely there for academic purposes. 

2. Show you care about the big things

As an institution, you might be concerned about filling quotas but student recruitment, and more importantly, retention, is not sustainable if it’s merely a tick-box exercise with no human connection. Students, whether already studying at your institution, or just thinking about it, are looking for a university that cares about the wider picture. They want to know that you don’t stop nurturing and supporting your students and their individuality once they’re through the door. Talk openly, and inclusively, about STEM, LGBT+ and diversity, and make sure an open and honest conversation can be had between staff and students. Listen to their opinions and make changes to better support your students and ultimately enhance their experience at your institution. 

For examples of great campaigns supporting diversity, check out this blog.

3. Strike a balance between being relatable but not cringey

Our friends over at Net Natives conducted an interview with leading StudyTuber Ruby Granger, who studies at the University of Exeter. As both a content creator and student, Ruby has a handle on both sides of student communications. Ruby says the cringiest thing universities can do online is trying to be ‘too informal without connecting a face to it’. She also says that there needs to be some continuity between posts, otherwise informal posts sit ‘quite jarringly’ in contrast to more formal, university voices. This is why we love user-generated content for universities, as who knows students better than students themselves? Students want to connect with people their age who are experiencing similar issues or triumphs, rather than institutional voices with no human qualities.

4. Be reactive on social media

Show your students you’re quick to react to current affairs and events that matter to them. Do your research into what students want to see with polls and talks, and then make sure you’re showcasing your institution’s responses online. Get influential guest speakers to address your student body’s concerns and show an affinity with their likes and dislikes. In 2020, we saw a lot of institutions take to social media for sustainability. The winning campaigns saw universities not only reporting on the topic, but also highlighting the steps they were taking to make a difference. Engage with your student audience on these posts, and keep them updated so they can see what you’re doing to support their causes and interests. 

Sign up to the newsletter to keep updated with the latest into students’ thoughts and feelings, with key research and insights to help inform your social media calendar for the coming months. Knowing what your students want to see is the key to success when it comes to social comms, so make sure you’re in the loop. 

Spotlight your institution with social media

The flurry of snow brought about a great opportunity for universities to take to social media and showcase their grounds looking Insta-perfect. While the pandemic is still taking hold of campuses all around the country, institutions are working hard to maintain and foster a sense of community, even when students are locked down at home. […]

Eleana Davidson

1 month ago

Showstopping Student Campaigns: The Edurank Awards Rewind 2020

2020 has been an exceptional year in terms of campaigns. We’ve seen institutions utilise social media like never before, whilst constrained by the restrictions of Covid-19, to ensure their prospective and current students stayed engaged, connected and motivated throughout one of the toughest years in memory. From podcasts to user-generated content, we’ve loved seeing the […]

Eleana Davidson

3 months ago

The best of the best: Best Use of User Generated Content

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

3 months ago

The best of the best: Best Campaign Supporting Student Wellbeing

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

3 months ago

The best of the best: Best Campaign Supporting Sustainability

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the microscope, to […]

Eleana Davidson

3 months ago

The best of the best: Best Campaign Promoting International Study

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  Over the next few weeks, we’ll be taking each category and putting it under the microscope, to […]

Eleana Davidson

3 months ago

The best of the best: Best Use of Instagram

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

3 months ago

The best of the best: Best Campaign Supporting Diversity

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

4 months ago

The winners have been announced:

Of course, with so many great institutions rivalling for a space in the spotlight as award-winning universities in the eyes of the student panel, it’s not been easy for our students to pick the winners for each category. However, they have finally come to a decision. Congratulations to the following institutions; your campaigns really resonated […]

Eleana Davidson

4 months ago

The Edurank Think Student Awards Shortlist

Drumroll please… The shortlist has now been announced.  Find out here who has made it to the podium, and watch this space (and Think Student Live Online) for the student panels’ decisions on which institutions walk away with the prize!  Best Campaign Promoting International Study University of Hertfordshire (International) – ‘Keep communicating’ 24/7 Live Chat […]

Eleana Davidson

4 months ago

How to cut through and maximise engagement with your student audience

Knowing your audience and what resonates with them is what underpins a successful marketing campaign, regardless of the sector you operate in. For some industries, this can actually be a fairly straightforward task. For example, an ethical clothing brand with a loyal following could produce a campaign related to fair trade practices or sustainable production, […]

Eleana Davidson

6 months ago

Stand for something or fall for anything: Black Lives Matter

There has been a global outpouring of pain, anguish and, most importantly, support for the Black Lives Matter cause. People all over the world are coming together, both on social media and in the streets, to protest and stand up for what they believe in. As the Black Lives Matter movement gains momentum and spreads […]

Kevin Hsu

8 months ago

Be kind to your mind: Edurank’s mental health awareness month

The month of May not only celebrates the blossoming buds of flowers and the longer days, but it’s also a time to get people talking about mental health and reduce the stigma that can stop people from asking for help. Millions of people are affected by mental illness each year. That’s why this month’s Edurank […]

Kevin Hsu

10 months ago

The good news stories that students are looking for

As COVID-19 continues to lead us further into uncharted territory and we’re faced with constant negative news stories, it’s easy to become overwhelmed. We don’t have all the answers but we’re finding inspiration in the universities and students taking positive action across the globe. Research has shown that mentions of ‘good news’, ‘kind gestures’, and […]

Kevin Hsu

10 months ago

The Eduwinners have been announced…

The results are in, and the wait is finally over; the winners of the Edurank Awards 2020 are here. We have 18 sought-after awards, which we have sent out to the world’s top-performing institutions. Congratulations to this year’s winners, and don’t forget to share your Edurank Award pics on social media using the #EdurankAwards hashtag. […]

Eleana Davidson

1 year ago

Celebrating indigenous people, LGBTQ, diversity and giving centre stage to mental health and environmental conversations

In today’s modern-day and age, students want more than just surface-level conversations, empty promises, or capitalistic speeches and announcements. Students want to hear less about how universities are bettering themselves, and more about how universities are bettering the world, which in turn allows them to align themselves with something that matters to the bigger picture. […]

Eleana Davidson

1 year ago

The Bantshire Effect

Each month we see social superstars gracing the top of the Edurank leaderboards, with their campus-porn Instagrams, star alumni tweets and full of life student takeovers.  Recently we’ve seen Oxford University sharing their inspiring Borneo student excursion and the University of Hull with their almost-insta-famous duck family portraits.  But this month an entirely new face […]

Eleana Davidson

1 year ago

Edurank Update: Who excelled in the Edurank charts in July?

As the warmth and comfort of the sun-sational summer breeze beginning to steadily fade, we love to look back on the month of July and see which education institutions outperformed themselves, making significant jumps in the ranks! Here are the institutions that smashed it on social media this month: Cherwell College Oxford has jumped 305 […]

Kevin Hsu

2 years ago

Edurank Updates: The Perfect Facebook Score

Each month we crunch data from brand metrics and performance metrics to find out who’s the best of the best on social and this time we thought we’d focus on those that have a perfect game on Facebook. Whilst we can’t all have astronauts as our alumni, there’s plenty of inspo to take away from […]

Eleana Davidson

2 years ago