Blog

Lois King

1 month ago

Results Day was slightly different this year, with more students than ever receiving their expected grades or above. But that still meant that many were looking to apply through Clearing, presenting major opportunity for institutions. And what better way to attract these students? With social media, of course. 

Social platforms were buzzing on 10 August this year, with universities vying to showcase their campuses and welcome students who secured a place. But which institutions pulled through with their creative strategies to make an impression on the students? Let’s take a look at what worked. 

1. Bournemouth University took to live stories

What better way to get students excited about the start of term than with campus and accommodation tours? Bournemouth did just that, showcasing the different options available.

Akero’s Student Pulse findings from August revealed that cost is the greatest concern for students going to university, and a key factor in their decision-making process. After tuition, rent is one of the biggest expenses students face. By showing students the range of options available to them, in addition to any support services when it comes to choosing accommodation, is key to addressing these concerns. 


2. The University of Bristol sought inspiration from TV

For those inspired by the Olympics, the University of Bristol’s Instagram stories were full of wonder. The institution showcased the alumni who went onto the Olympic games this year, not only exhibiting the university as anything other than ordinary, but also highlighting the extracurricular opportunities available at the institution. 

This strategy worked for those students who were still left unplaced in the Clearing limbo, who knew the academic prestige of the institution but needed to hear (or see) that extra value proposition to commit to a place. 


3. Lancaster university passed the mic over to the students

User-generated content has always been a hit with Gen-Z. Students love seeing content created by people of the same age and trust their first-hand accounts. By placing current students at the forefront of their social media channels, Lancaster University’s Instagram was filled with vloggers and TikTokkers alike, all creating content on what it’s like to study there.

Placing the focus on the students and looking to the future is the aim of Results Day. Universities that encouraged optimism around September and inspired those who were still yet to decide were the real winners in 2021. 

What will Clearing 2022 bring? Stay tuned to find out. 

How to stand with your students: The best of International Women’s Day

On 8 March, institutions across the UK celebrated International Women’s Day 2021, highlighting the achievements of their female alumni and students. Even with remarkable developments in women’s access to education and greater overall equality, feminism is still a polarising concept and gender stereotyping still exists, even among Gen-Z.  Our friends over at Net Natives recently […]

Lois King

6 months ago

Social media in 2021: What your students want to see

2020 taught us a whole host of what students need and want to see, and it’s more than just self-serving advertising.  Be empathetic If 2020 taught us anything, it was to be kind. This means communicating with your students through a variety of platforms, and offering them the support they need. Live chat proved particularly […]

Eleana Davidson

8 months ago

Spotlight your institution with social media

The flurry of snow brought about a great opportunity for universities to take to social media and showcase their grounds looking Insta-perfect. While the pandemic is still taking hold of campuses all around the country, institutions are working hard to maintain and foster a sense of community, even when students are locked down at home. […]

Eleana Davidson

8 months ago

Showstopping Student Campaigns: The Edurank Awards Rewind 2020

2020 has been an exceptional year in terms of campaigns. We’ve seen institutions utilise social media like never before, whilst constrained by the restrictions of Covid-19, to ensure their prospective and current students stayed engaged, connected and motivated throughout one of the toughest years in memory. From podcasts to user-generated content, we’ve loved seeing the […]

Eleana Davidson

10 months ago

The best of the best: Best Use of User Generated Content

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

10 months ago

The best of the best: Best Campaign Supporting Student Wellbeing

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

10 months ago

The best of the best: Best Campaign Supporting Sustainability

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the microscope, to […]

Eleana Davidson

10 months ago

The best of the best: Best Campaign Promoting International Study

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  Over the next few weeks, we’ll be taking each category and putting it under the microscope, to […]

Eleana Davidson

10 months ago

The best of the best: Best Use of Instagram

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

10 months ago

The best of the best: Best Campaign Supporting Diversity

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

10 months ago

The winners have been announced:

Of course, with so many great institutions rivalling for a space in the spotlight as award-winning universities in the eyes of the student panel, it’s not been easy for our students to pick the winners for each category. However, they have finally come to a decision. Congratulations to the following institutions; your campaigns really resonated […]

Eleana Davidson

11 months ago

The Edurank Think Student Awards Shortlist

Drumroll please… The shortlist has now been announced.  Find out here who has made it to the podium, and watch this space (and Think Student Live Online) for the student panels’ decisions on which institutions walk away with the prize!  Best Campaign Promoting International Study University of Hertfordshire (International) – ‘Keep communicating’ 24/7 Live Chat […]

Eleana Davidson

11 months ago

How to cut through and maximise engagement with your student audience

Knowing your audience and what resonates with them is what underpins a successful marketing campaign, regardless of the sector you operate in. For some industries, this can actually be a fairly straightforward task. For example, an ethical clothing brand with a loyal following could produce a campaign related to fair trade practices or sustainable production, […]

Eleana Davidson

1 year ago

Stand for something or fall for anything: Black Lives Matter

There has been a global outpouring of pain, anguish and, most importantly, support for the Black Lives Matter cause. People all over the world are coming together, both on social media and in the streets, to protest and stand up for what they believe in. As the Black Lives Matter movement gains momentum and spreads […]

Kevin Hsu

1 year ago

Be kind to your mind: Edurank’s mental health awareness month

The month of May not only celebrates the blossoming buds of flowers and the longer days, but it’s also a time to get people talking about mental health and reduce the stigma that can stop people from asking for help. Millions of people are affected by mental illness each year. That’s why this month’s Edurank […]

Kevin Hsu

1 year ago

The good news stories that students are looking for

As COVID-19 continues to lead us further into uncharted territory and we’re faced with constant negative news stories, it’s easy to become overwhelmed. We don’t have all the answers but we’re finding inspiration in the universities and students taking positive action across the globe. Research has shown that mentions of ‘good news’, ‘kind gestures’, and […]

Kevin Hsu

1 year ago

The Eduwinners have been announced…

The results are in, and the wait is finally over; the winners of the Edurank Awards 2020 are here. We have 18 sought-after awards, which we have sent out to the world’s top-performing institutions. Congratulations to this year’s winners, and don’t forget to share your Edurank Award pics on social media using the #EdurankAwards hashtag. […]

Eleana Davidson

2 years ago

Celebrating indigenous people, LGBTQ, diversity and giving centre stage to mental health and environmental conversations

In today’s modern-day and age, students want more than just surface-level conversations, empty promises, or capitalistic speeches and announcements. Students want to hear less about how universities are bettering themselves, and more about how universities are bettering the world, which in turn allows them to align themselves with something that matters to the bigger picture. […]

Eleana Davidson

2 years ago

The Bantshire Effect

Each month we see social superstars gracing the top of the Edurank leaderboards, with their campus-porn Instagrams, star alumni tweets and full of life student takeovers.  Recently we’ve seen Oxford University sharing their inspiring Borneo student excursion and the University of Hull with their almost-insta-famous duck family portraits.  But this month an entirely new face […]

Eleana Davidson

2 years ago

Edurank Update: Who excelled in the Edurank charts in July?

As the warmth and comfort of the sun-sational summer breeze beginning to steadily fade, we love to look back on the month of July and see which education institutions outperformed themselves, making significant jumps in the ranks! Here are the institutions that smashed it on social media this month: Cherwell College Oxford has jumped 305 […]

Kevin Hsu

2 years ago

Edurank Updates: The Perfect Facebook Score

Each month we crunch data from brand metrics and performance metrics to find out who’s the best of the best on social and this time we thought we’d focus on those that have a perfect game on Facebook. Whilst we can’t all have astronauts as our alumni, there’s plenty of inspo to take away from […]

Eleana Davidson

2 years ago