Blog

Eleana Davidson

2 weeks ago

In today’s modern-day and age, students want more than just surface-level conversations, empty promises, or capitalistic speeches and announcements. Students want to hear less about how universities are bettering themselves, and more about how universities are bettering the world, which in turn allows them to align themselves with something that matters to the bigger picture. And this month’s Edurank roundup showcases no difference. The institutions that are contributing to the raw conversations and challenging the anxieties of society are those who are climbing the ranks and cutting through the social media noise. Regardless of where they are in the world, there’s one thing all these institutions have in common; they’re commenting on something bigger than themselves and students are liking (and retweeting and favouriting) the posts because of it.

Middlesex University

Middlesex University marked World Mental Health Day with a reminder to their students and followers that no one should struggle alone. They commented on the different support services that they offer, for example, a free Online Cognitive Behavioural Therapy service, with a hyperlink pointing viewers in the right direction.

Using their platform to comment on these greater issues and contribute to removing the stigma resonated with this wellbeing-woke audience, and landed Middlesex University with one of the most engaged Facebook posts of the month. Reaching out to your student body with a human touch really does go a long way. It also, once again, shows the value of being engaged on relevant cultural days and events throughout the year. 

Howard University

Howard University joined forces with their alumni twitter account to champion their inspiring former students. Retweeting such accounts is a fantastic way to strengthen the community around your institution and amplify your brand, all while offering centre stage to the messages that matter.

Howard University jumped 86 places this month on the American Edurank and scored a 75/100 on Twitter. Celebrating your inspirational alumni on social media is a fantastic way of connecting with your student body. 

University of Cambridge

Talking about celebrating, the University of Cambridge welcomed their newest students this month and recognised the amazing efforts of Stormzy and the outreach teams in the process.

Diversity and widening participation has always been a raw subject for the education industry, and to not only mention on social media but showcase that you are having a meaningful impact, is one brilliant and unquestionable way of getting by in this demographic. 

Massachusetts Institute of Technology

MIT proudly celebrates this month as their economists, Esther Duflo and Abhijit Banerjee, and Harvard University economist, Michael Kremer been named co-winners of the 2019  Nobel prize award in Economic Sciences. A collective effort that resulted in a significant breakthrough in antipoverty work and transformed the way economists approach the study of poverty. Together, they shared their findings to improve the lives of millions of people across the globe. The press conference video was shared on MIT’s YouTube page and generated nearly 550,000 views which helped them achieve a perfect YouTube score and landed number two on the ranks. We’re excited to see what comes next.

University of Oxford

The University of Oxford utilised social media to advocate stopping plastic pollution, a global crisis that severely endangers marine life. It’s estimated that 10 million tons of plastic end up in the ocean each year, and professionals across the globe are collaborating to find a solution to end this dreaded epidemic. To raise awareness and promote this cause, the University of Oxford uses the hashtag #TruePlanet on their posts.

One post on Instagram illustrated a distressing image of a sea turtle lying dead among plastic debris on a beach, which generated over 20k likes, prompting a high level of engagement and awareness.

This is a great example that demonstrates the UoO’s perception of environmental values and their appreciation of topics that could make the world a better place. 

Why not have a think about how your institution can contribute to the bigger conversations too. Find out on Edurank today what posts are really engaging the attention of students and understand how you too can better connect with this powerful generation here.

The Bantshire Effect

Each month we see social superstars gracing the top of the Edurank leaderboards, with their campus-porn Instagrams, star alumni tweets and full of life student takeovers.  Recently we’ve seen Oxford University sharing their inspiring Borneo student excursion and the University of Hull with their almost-insta-famous duck family portraits.  But this month an entirely new face […]

Eleana Davidson

3 months ago

Edurank Update: Who excelled in the Edurank charts in July?

As the warmth and comfort of the sun-sational summer breeze beginning to steadily fade, we love to look back on the month of July and see which education institutions outperformed themselves, making significant jumps in the ranks! Here are the institutions that smashed it on social media this month: Cherwell College Oxford has jumped 305 […]

Kevin Hsu

4 months ago

Edurank Updates: The Perfect Facebook Score

Each month we crunch data from brand metrics and performance metrics to find out who’s the best of the best on social and this time we thought we’d focus on those that have a perfect game on Facebook. Whilst we can’t all have astronauts as our alumni, there’s plenty of inspo to take away from […]

Eleana Davidson

5 months ago

Which College Stood Out From the Crowd in September?

Now that summer’s gone and more pumpkin-flavored food and beverages and Halloween goodies begin to flood our newsfeed, it’s safe to say we’re getting close to the end of the year. Whether you’re in admissions, marketing or any other team, we thought it would be a great idea to check out which U.S. universities are […]

Kevin Hsu

1 month ago

Who aced Facebook’s scoring in August?

Summer has finally come to an end and it’s time to bid farewell to holiday mode—those who are fortunate to have the summer off anyways. Whether you’re in admissions, marketing or any other team, it’s that time of the year to mentally prepare yourself for a productive autumn term semester.  Let’s take a look at […]

Eleana Davidson

3 months ago

Edurank update: U.S. Universities that mounted the ranks in July

As we begin to wrap up 2019’s sun-filled blazing summer and slowly transition into breezy autumnal weather, we thought it would be a great idea to check out which U.S. universities are ascending the charts in the month of July. We’d love to see what you’ve got in store for the next six months. Indiana […]

Kevin Hsu

4 months ago

Edurank Updates: The biggest US climbers this month

The first half of the year has flown by, and while there have been far too many awesome social media postings from colleges all over the world to count, we thought now would be the perfect opportunity to have a look as to which American institutions have the killing it this month.  We can’t wait […]

Eleana Davidson

5 months ago

Edurank Update: The fast climbers and high jumpers in June

We’re already coming to the end of 2019’s halfway mark (time flies when you’re having fun) and so, we thought it’d be the perfect opportunity to take stock and have a look as to which universities are the biggest jumpers this month and who is unstoppable when it comes to climbing the charts. Here are […]

Eleana Davidson

6 months ago

Edurank Update: Who celebrated International Women’s Day on social media?

Last month the world came together to celebrate International Women’s Day. Colleges and universities took to social media to show their support, respect and admiration for women in all different walks of life. We also covered the occasion at Natives HQ too, honouring all the wonderful women we have working for us. Here are the […]

Matt Payne

8 months ago