Blog

Eleana Davidson

2 weeks ago

Knowing your audience and what resonates with them is what underpins a successful marketing campaign, regardless of the sector you operate in. For some industries, this can actually be a fairly straightforward task. For example, an ethical clothing brand with a loyal following could produce a campaign related to fair trade practices or sustainable production, knowing that this will go down well with its target market.

When marketing to students, however, things are not always so simple. People at or applying to universities come from a broad church, one that transcends generations, nationalities, pastimes and political leanings. There is no easy fix when it comes to creating a message that rings true for every potential student when your audience is so diverse. Simply put, you can’t always please everyone.

That’s where Edurank comes in. By aggregating the social media posts and their engagement levels from institutions across the nation, we can assess which content is cutting through the noise and making an impact where it counts. Whether it’s the University of Manchester offering Marcus Rashford an honorary degree for his efforts to address child food poverty, or an image of a stunning sunset captured by Middlesex University, Edurank guides you to the content that counts.

Your institution’s online presence can be a crucial factor in determining whether a prospective student will apply, so it’s important to ensure that you are sending the right message. Our research indicates that Gen Z students favour content that is authentic and meaningful. Passive content won’t distinguish you from your competitors, so don’t be afraid to stand up for what’s right. When Canterbury Christ Church University announced that they had terminated David Starkey following racist remarks he made on a radio talk show, students welcomed their decisive action and willingness to publicly take a stand against bigotry.

When it comes to the effective management of your online presence as an institution, Edurank is one of the most useful tools you can have in your locker. It allows you to read the room and ensure that your message is one that your student audience is looking to hear. So you can be bold, define your audience and create meaningful content around the issues that matter to them. 

But how do you know that you’re getting it right? Well, keeping an eye on your Edurank rankings will help, but to find out which institutions have really got their social media content spot on this year, stay tuned for the Edurank Awards finalists which we will announce soon. From the best use of Instagram to the best campaigns supporting student wellbeing and sustainability, we’ll share with you the inspiration to really connect with your students on social. 

To find out more about which institutions are leading the way on social media, sign up to Edurank and for more student marketing insight, sign up to our Think Student newsletter.

Stand for something or fall for anything: Black Lives Matter

There has been a global outpouring of pain, anguish and, most importantly, support for the Black Lives Matter cause. People all over the world are coming together, both on social media and in the streets, to protest and stand up for what they believe in. As the Black Lives Matter movement gains momentum and spreads […]

Kevin Hsu

3 months ago

Be kind to your mind: Edurank’s mental health awareness month

The month of May not only celebrates the blossoming buds of flowers and the longer days, but it’s also a time to get people talking about mental health and reduce the stigma that can stop people from asking for help. Millions of people are affected by mental illness each year. That’s why this month’s Edurank […]

Kevin Hsu

4 months ago

The good news stories that students are looking for

As COVID-19 continues to lead us further into uncharted territory and we’re faced with constant negative news stories, it’s easy to become overwhelmed. We don’t have all the answers but we’re finding inspiration in the universities and students taking positive action across the globe. Research has shown that mentions of ‘good news’, ‘kind gestures’, and […]

Kevin Hsu

5 months ago

The Eduwinners have been announced…

The results are in, and the wait is finally over; the winners of the Edurank Awards 2020 are here. We have 18 sought-after awards, which we have sent out to the world’s top-performing institutions. Congratulations to this year’s winners, and don’t forget to share your Edurank Award pics on social media using the #EdurankAwards hashtag. […]

Eleana Davidson

7 months ago

Celebrating indigenous people, LGBTQ, diversity and giving centre stage to mental health and environmental conversations

In today’s modern-day and age, students want more than just surface-level conversations, empty promises, or capitalistic speeches and announcements. Students want to hear less about how universities are bettering themselves, and more about how universities are bettering the world, which in turn allows them to align themselves with something that matters to the bigger picture. […]

Eleana Davidson

10 months ago

The Bantshire Effect

Each month we see social superstars gracing the top of the Edurank leaderboards, with their campus-porn Instagrams, star alumni tweets and full of life student takeovers.  Recently we’ve seen Oxford University sharing their inspiring Borneo student excursion and the University of Hull with their almost-insta-famous duck family portraits.  But this month an entirely new face […]

Eleana Davidson

1 year ago

Edurank Update: Who excelled in the Edurank charts in July?

As the warmth and comfort of the sun-sational summer breeze beginning to steadily fade, we love to look back on the month of July and see which education institutions outperformed themselves, making significant jumps in the ranks! Here are the institutions that smashed it on social media this month: Cherwell College Oxford has jumped 305 […]

Kevin Hsu

1 year ago

Edurank Updates: The Perfect Facebook Score

Each month we crunch data from brand metrics and performance metrics to find out who’s the best of the best on social and this time we thought we’d focus on those that have a perfect game on Facebook. Whilst we can’t all have astronauts as our alumni, there’s plenty of inspo to take away from […]

Eleana Davidson

1 year ago

Catching up with Edurank’s top-scoring colleges, Oxford Business College

Navigating through the ever-evolving social media world as a social media specialist for the education sector can be challenging, especially during the COVID-19 pandemic. We caught up with Unai from Oxford Business College to see how their content and strategy has changed amidst this global crisis and what inspiration they can give to you when […]

Kevin Hsu

2 months ago

A quick chat with DMU on the 2020 Eduwards Winners’ Podium

We caught up with Paul Hindle, Head of Communications at De Montfort University (DMU). Winner of the 2020 Edurank Youtube Award for the three consecutive year! It’s fantastic to see DMU really cut through the social media noise year after year, and what better way to recognise their success than to sit down and find […]

Eleana Davidson

7 months ago

2019 Edurank Roundup: Some of our favorites

As student marketers, we’re wildly optimistic about how the educational landscape will continue to evolve and challenge us professionals to try something new and do better, all in the quest to resonate with our student audience. And while we’ve now all had some time to adjust back to the daily grind, we thought what better […]

Kevin Hsu

8 months ago