Blog

Eleana Davidson

2 months ago

2020 has been an exceptional year in terms of campaigns. We’ve seen institutions utilise social media like never before, whilst constrained by the restrictions of Covid-19, to ensure their prospective and current students stayed engaged, connected and motivated throughout one of the toughest years in memory. From podcasts to user-generated content, we’ve loved seeing the innovative new ways that  institutions have supported their students virtually through Q&A sessions, inspiring stories, creative challenges, and much more.

Content on the move

Everyone loves a podcast, and students particularly so. Being able to tune in while shopping or studying is a big win in the student world. The Student Hut Tracker revealed that three in 10 students feel that stress about academic performance is having a severe negative impact on their mental health, especially with January exams looming. The ‘How to Fail your Degree’ podcast from The Union, Manchester Metropolitan University, is a chance for students to feel connected to others in the same position, dip in and out of conversations when needed and discuss all things university – from academic stress and how to deal with it, to general chit-chat for some welcome relief from their studies.


Student-voices

Students want to be heard and represented in advertising, on social,  and in their university communities. That’s why user-generated content is so great for getting students excited about an institution. Edge Hill University did just that with their #myEHU campaign, connecting with their students on a personal level, and finishing with the students taking over their Instagram stories for the day. Prospective students were given the chance to see how they would fit in at the university, with a diverse range of students telling their stories. Current students also resonated with the campaign, as they enjoyed seeing life on campus from different perspectives. 

The University of Portsmouth and International College Portsmouth also knocked it out of the park with their diversity campaign. Student Hut studies show that the majority (55%) of students still see STEM subjects as typically male. However, Portsmouth’s campaign encouraged women to get involved in STEM subjects through talks from inspirational women, including students, in STEM, and using the hashtag #MySTEMJourney to not only encourage the sharing of these experiences, but to also build connections and solidarity between those studying STEM subjects.


Mental health first 

Our friends at Student Hut have been compiling the results of the Student Hut Tracker all year long, revealing how students have been feeling throughout the 2020 academic year. And in the last six weeks, the tracker has recorded students’ average score on the Perceived Stress Scale at its highest so far,and, unsurprisingly, higher than the average before Covid-19. But the good news? Students do feel supported by their institutions. Creative approaches, such as the 30 days of kindness challenge launched by the University of Chichester onInstagram, have helped these struggling students to feel connected and supported during the pandemic. 

To engage your students, you need to understand what they’re looking for. These institutions really understood how strongly their students felt about mental health, empowering the student voice and diversity and have managed to channel this support to their students remotely through dynamic and innovative campaigns. 

Head over to the Edurank blog for more insight into who’s topping the ranks and which campaigns are really making an impact, and if this has motivated you to get creative on social in 2021, be sure to sign up to our Newsletter for fortnightly doses of inspiration. 

The best of the best: Best Use of User Generated Content

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

2 months ago

The best of the best: Best Campaign Supporting Student Wellbeing

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

2 months ago

The best of the best: Best Campaign Supporting Sustainability

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the microscope, to […]

Eleana Davidson

2 months ago

The best of the best: Best Campaign Promoting International Study

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  Over the next few weeks, we’ll be taking each category and putting it under the microscope, to […]

Eleana Davidson

2 months ago

The best of the best: Best Use of Instagram

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

2 months ago

The best of the best: Best Campaign Supporting Diversity

Edurank Awards 2020 As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.  In our latest blog series, we’ll be taking each category and putting it under the […]

Eleana Davidson

2 months ago

The winners have been announced:

Of course, with so many great institutions rivalling for a space in the spotlight as award-winning universities in the eyes of the student panel, it’s not been easy for our students to pick the winners for each category. However, they have finally come to a decision. Congratulations to the following institutions; your campaigns really resonated […]

Eleana Davidson

3 months ago

The Edurank Think Student Awards Shortlist

Drumroll please… The shortlist has now been announced.  Find out here who has made it to the podium, and watch this space (and Think Student Live Online) for the student panels’ decisions on which institutions walk away with the prize!  Best Campaign Promoting International Study University of Hertfordshire (International) – ‘Keep communicating’ 24/7 Live Chat […]

Eleana Davidson

3 months ago

How to cut through and maximise engagement with your student audience

Knowing your audience and what resonates with them is what underpins a successful marketing campaign, regardless of the sector you operate in. For some industries, this can actually be a fairly straightforward task. For example, an ethical clothing brand with a loyal following could produce a campaign related to fair trade practices or sustainable production, […]

Eleana Davidson

5 months ago

Stand for something or fall for anything: Black Lives Matter

There has been a global outpouring of pain, anguish and, most importantly, support for the Black Lives Matter cause. People all over the world are coming together, both on social media and in the streets, to protest and stand up for what they believe in. As the Black Lives Matter movement gains momentum and spreads […]

Kevin Hsu

7 months ago

Be kind to your mind: Edurank’s mental health awareness month

The month of May not only celebrates the blossoming buds of flowers and the longer days, but it’s also a time to get people talking about mental health and reduce the stigma that can stop people from asking for help. Millions of people are affected by mental illness each year. That’s why this month’s Edurank […]

Kevin Hsu

8 months ago

The good news stories that students are looking for

As COVID-19 continues to lead us further into uncharted territory and we’re faced with constant negative news stories, it’s easy to become overwhelmed. We don’t have all the answers but we’re finding inspiration in the universities and students taking positive action across the globe. Research has shown that mentions of ‘good news’, ‘kind gestures’, and […]

Kevin Hsu

9 months ago

The Eduwinners have been announced…

The results are in, and the wait is finally over; the winners of the Edurank Awards 2020 are here. We have 18 sought-after awards, which we have sent out to the world’s top-performing institutions. Congratulations to this year’s winners, and don’t forget to share your Edurank Award pics on social media using the #EdurankAwards hashtag. […]

Eleana Davidson

11 months ago

Celebrating indigenous people, LGBTQ, diversity and giving centre stage to mental health and environmental conversations

In today’s modern-day and age, students want more than just surface-level conversations, empty promises, or capitalistic speeches and announcements. Students want to hear less about how universities are bettering themselves, and more about how universities are bettering the world, which in turn allows them to align themselves with something that matters to the bigger picture. […]

Eleana Davidson

1 year ago

The Bantshire Effect

Each month we see social superstars gracing the top of the Edurank leaderboards, with their campus-porn Instagrams, star alumni tweets and full of life student takeovers.  Recently we’ve seen Oxford University sharing their inspiring Borneo student excursion and the University of Hull with their almost-insta-famous duck family portraits.  But this month an entirely new face […]

Eleana Davidson

1 year ago

Edurank Update: Who excelled in the Edurank charts in July?

As the warmth and comfort of the sun-sational summer breeze beginning to steadily fade, we love to look back on the month of July and see which education institutions outperformed themselves, making significant jumps in the ranks! Here are the institutions that smashed it on social media this month: Cherwell College Oxford has jumped 305 […]

Kevin Hsu

1 year ago

Edurank Updates: The Perfect Facebook Score

Each month we crunch data from brand metrics and performance metrics to find out who’s the best of the best on social and this time we thought we’d focus on those that have a perfect game on Facebook. Whilst we can’t all have astronauts as our alumni, there’s plenty of inspo to take away from […]

Eleana Davidson

2 years ago