Kevin Hsu

4 weeks ago

As student marketers, we’re wildly optimistic about how the educational landscape will continue to evolve and challenge us professionals to try something new and do better, all in the quest to resonate with our student audience. And while we’ve now all had some time to adjust back to the daily grind, we thought what better time to take a look back at 2019 and see which institutions outdid themselves in the social media game and what inspiration we can take from the social media education powerhouses. 

So here’s a round-up of some of our favorite posts from 2019, and maybe some inspo to get you going for 2020….

First things first, we have Eltham College. They received a perfect YouTube score in January 2019; achieved through videos demonstrating their efforts to improve their facilities. So why does this work? Parents of pupils will be pleased to see the progress and the new facilities available at the School, and it gets people excited and talking ahead of the next recruitment cycle. It’s a great way of demonstrating that the School is making efforts to improve and fantastic for that important brand awareness. If your institution is renovating their facility this year, consider showcasing its progress!

Next, there was Morehouse College making a splash by tapping into the community aspect of the institution, creating the hashtag #MorehouseGrad2019. They live-tweeted throughout the graduation ceremony, celebrating the individuals who were graduating and also the members of society who were receiving honorary degrees, as well as weaving user-generated content throughout their feeds. Their audience got behind the updates and joined in the hashtag, adding to the conversation, proving once again the power of authenticity.

Cambridge Assessment International Education paved the way to success last year with their relentless effort to create and promote positive content via Facebook, Twitter, and YouTube. With their consistent use of hashtags, the institution continues to build a community and keeps their online followers, prospective and existing students engaged and together all in one place. Additionally, they promoted their podcast that aimed to address questions from students that are interested in studying at CUIP and also allows a value and knowledge exchange between senior academics which is inspiring to their student body. A podcast is a fantastic way to give a human voice to your brand and warm up any potential students who are currently on the fence pondering whether your institution is the right choice for them. Why not add a podcast to your 2020 online strategy? 

Anglia Ruskin University International is another institution leading the way on their social media activity. They’ve accrued an impressive 53,861 followers on Facebook (while the sector average is 34,000), and show no signs of slowing down. With video posts on Facebook getting more than twice the average engagement than any other type of content, Anglia Ruskin University International uses that to their full advantage. Filming Live Q&A’s and sharing their refugee convoy talk at ARU Cambridge, they fill their feed with digestible and engaging posts, perfect for their target audience. It’s no wonder they’re scoring a perfect 100 and building a strong follower base.

And finally, we particularly loved The University of Bolton’s Twitter post where they proudly celebrate their former visual effects graduate’s achievement in landing her dream job with world-renowned visual effects (VFX) company Framestore. Through her determination and dedication, the former graduate, Danielle, had the opportunity to work on movies such as Fantastic Beasts and Where to Find Them, Kingsman 2: The Golden Circle, and Lady and the Tramp. Sharing former graduates’ achievements is a great way to motivate your student audience and reassure them that they shouldn’t be afraid to dream big and work hard to achieve success. Their Twitter posts allowed them to jump 117 places and landed them number 11 on the ranks.

And there you go. A little blast from the past, which can help inspire you for the decade ahead. Engage with your audience, celebrate your alumni and give your students the platform to share their own stories. Sign up to Edurank and find out which universities are making the cut every month. And if you’d like to find out more news beyond social media, then sign up to out Think Student Newsletter. We can’t wait to see what you all get up to in 2020.