Matt Payne

5 years ago

One of the best ways to improve your social media game is, dare we say it, to look at your competitors. It’s never going to do your institution any harm to have a peek at the top performing social media posts in your sector – to see what is resonating well with the student community online. At the very least it will certainly provide you with some inspiration for future content; which could come in handy if you’re hoping to top the Edurank charts.

We do get it, visiting multiple social media pages and then searching for an institution’s top performing posts is very tedious. But, here at Edurank HQ, we recognise the importance of competitor analysis and industry benchmarking. Which is why we created the ‘Top Posts’ feature on the Edurank website.

What is the ‘Top Posts’ feature?

This useful tool pulls together the top six engaging posts within the education sector for the past month and displays them on one page. You will only be viewing posts from the rank your institution is appearing in. So, for example, if you’re logging in from a college, your ‘Top Posts’ section will display the top six posts from College Edurank; the perfect opportunity to identify how your rank’s leaders are measuring up. We have broken this gallery down further so that users can search the best posts by each social media platform.

Katherine Nicholls, Analytics, Research and Insights Manager at Edurank, is not surprised that the ‘Top Posts’ feature is popular with our users: “People can now see some great examples of the content which is resonating with their audience groups. This feature, combined with our quantitative data from the ranks, provides a richer idea of who is doing great things online.”

However, whilst learning and being inspired by other institution’s work is really valuable, make sure you do not shy away from your own creativity. You can still be disruptive, you can still stand out from the crowd and you can still lead the way in generating exciting social media content. 

Check out the Edurank ‘Top Posts’ feature or, if you haven’t already done so, sign up to the tool here.