Business Schools posted almost 20,000 times across the main six social media platforms in January, encouraging almost 400,000 engagements in total.
Harvard Business School came top of the Business School EduRank, despite not earning the top score for any individual platform. This was achieved by earning a spot in the top ten for each platform apart from Twitter.
Their top Instagram post, a striking image of the New York skyline, received 823 likes, and their top YouTube video, showcasing the campus’ extensive art collection, was watched 2,071 times.
HBS’ top performing Facebook post was the latest in a series of poetic-inspired interviews with their MBA students, which was shared 46 times and liked by 425 people. Human interest stories are engage the audience of any form of media, and social media is no exception.
However, the top performing Facebook post for Business Schools overall came from HEC Paris, who were using the popular New Year’s Resolution of reorganizing to promote a course.