One of the biggest movers in the rank was Warwick Business School, who climbed a staggering 33 places to enter the top ten at number nine.
It was Warwick Business School’s Twitter activity which helped them achieve the perfect score of 100/100 for that social media platform. They achieved an average of 12.1 engagements per post, compared to just 1.02 engagements per post in February. The promotion of Warwick Business School’s MBA degrees was their top post, achieving over 570 engagements. Here the University has shared a case study (via a video) on how an MBA student secured a Client Director position at Nielsen. These type of posts will provide inspiration to potential students, and the use of video helps bring the case study story to life.
For the third consecutive month, since the re-launch in January, Harvard Business School has topped the EduRank Business Schools charts. In March, Rotterdam School of Management, Schulich School of Business, Warwick Business School and ESADE climbed into the top ten.
Harvard appeared in the top ten for Facebook, YouTube, Google+ and LinkedIn. The school also achieved a score of 100/100 on Instagram, with their top post (shown below), showing off the picturesque setting of the school, accompanied with an inspirational quote from the Dean.
Harvard also performed well on Facebook again. Their top performing post was a video share, which enjoyed an impressive 13k reactions. Not only was this relevant content, which business students would want to engage with, the video helps strengthen the CTA from the post, providing more context.