The Manchester College secured the top spot in the College EduRank charts for the first time. The College performed particularly well on LinkedIn, which contributed to their excellent score for October.
Typically, we wouldn’t expect a College to perform that well on LinkedIn, but The Manchester College have used the platform to showcase a wide variety of detailed news and updates, which may be considered too long for platforms such as Twitter and Instagram. The content is aimed at industry professionals and parents – who have a strong influence on where their child chooses to study.
Over on Instagram, the College used the boomerang video feature to showcase the success of their dance pupils. This particular piece of content enjoyed an impressive 132 views and includes their hashtag #BeAmazingtmc, which is used to inspire prospective students to enrol at the College. Current students and parents are also likely to engage with this type of content too, as a way to show their support.
Read our interview with Rob Barnes, from The Manchester College to learn how they achieved this level of success.
The biggest mover in the College EduRank charts for October, was Newcastle Sixth Form College, who climbed an impressive 322 places to reach 21st place. This dramatic improvement was partly down to their Instagram activity, where their score improved from 35/100 for September, to 96/100 in October. The College ran a series of Halloween-inspired Instagram photos, by bringing a skeleton model to life and naming him Skelly.
This series generated a lot of engagement between current pupils, who probably welcomed some light relief during their revision period over October half-term. It’s also a great opportunity for the College to show prospective students their more comical side, which may play a part in their decision in choosing to enrol at the College.