Matt Payne

4 years ago

Which institutions have performed the best in the Edurank charts over the last few weeks? We’ve seen more campus porn (this time from an Independent School), a Business Institution has excelled on YouTube (with a three-part documentary) and a College celebrated the success of a former student performing at this years WE ARE FSTVL.

Here’s what went down in May…

Higher Education

The London Institute of Banking and Finance performed well on Instagram last month, which is just one of the reasons this Institution jumped an impressive 160 places to enter the top 20.

Their top performing Instagram post was an image of the city, which promoted the final of their Student Investor initiative. Although the image of London captures the iconic city (complete with the trademark red bus), they could have enjoyed more engagement had they perhaps used a more dynamic filter to help the image stand out more on a competitive Instagram feed. The Student Investor competition will inspire prospective students, showing the opportunities available which could be a deciding factor.

Further Education

Access to Music has celebrated the success of an old student, to help drive recruitment and to promote their teaching standards. One of their former music technology students is now DJing at the famous WE ARE FSTVL. The College has not only tweeted the festival directly, but they have also used an engaging image, which looks both striking and professional. This tweet would not only impress prospective students, but it may also spark engagement with alumni – who perhaps studied alongside Robin Graham and want to celebrate his success too.

 

International Profile

Edge Hill University International Profile climbed an impressive 76 places in the rankings from 94th in April to 18th in May. The University injected some humour into their Facebook feed, which saw their score on the platform rise. The post showed two members of staff wearing the same outfit, complete with a humorous caption, which generated over 80 reactions. Although this type of post isn’t going to drive student recruitment, or promote facilities directly, it is an excellent opportunity to show a more personal side to the Institution, which people like to see. It adds a real sense of personality and perhaps makes the University look more approachable and less intimidating.

Business Schools

Stanford Graduate School of Business has made good use of video, to help them jump five spaces to top the Business School Edurank charts. Stanford’s top performing videos last month were a three-part series on privacy, as told by data scientists. This content performed well as it not only appeals to students, but to people who are interested in internet privacy too (even if they had no connection to the University). It also works as an excellent recruitment tool; showing off the standard of research projects on offer to prospective students. With more and more people concerned about their privacy rights in society, it’s entirely plausible that this timely videos would be shared numerous times.

Independent Schools

The Mount School York climbed an impressive 45 places in the rankings to enter the top 40 for May, where they doubled their Twitter score – with a little help from Campus Porn. The Mount School York tweeted about classes being held outside (thanks to the glorious weather); this tied in well with the National Outdoor Classroom Project, which aims to promote learning outside. The School included the Twitter handle and used the hashtag to ensure that their content was found easily. Not only have they shown their support for the cause, but they have also used this opportunity to show off their beautiful grounds to parents.

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