Matt Payne

4 months ago

In between the excitement surrounding the Edurank Awards (the shortlist will be announced tomorrow), we made sure to take a look and see who had got 2019 off to a good start. Who knows, perhaps they might be taking home an Edurank award next year?

Here’s who started 2019 with a strong social media game:

Higher Education

Institution: Oxford University

Position: #1

Platform: Facebook [72/100]

The University shared a blog post written by a first-year Geography student, who’s shared their experiences, thoughts and feelings from their first term.  

Why does this work? This piece of user-generated content is a great way to promote Oxford University and in particular their Geography course. It brings traffic to the blog and shows a first-hand account – which people will find much more engaging than a traditional course outline. The University could have included a form at the bottom of the blog post for people to request more information about the course.

Further Education

Institution: English National Ballet School

Position: #1

Platform: Facebook [21/100]

The College has shared footage of one their student’s rehearsing, ahead of a performance.

Why does this work? Using video is a much more engaging way to share content, especially on a creative topic like dance, music or drama. The video shows of the standard of ballet at the company, which is very inspirational to those wanting to take up the profession.

International Profile

Institution: University of London International Profile

Position: #1

Platform: Instagram [100/100]

The University has shared a historical image, as part of their UOL Fact campaign.

Why does this work? This is an engaging series, which not only includes beautiful imagery (perfect for Instagram) – but also offers fascinating information. International students would enjoy learning about the history of the institution they are studying at, perhaps sharing the content to show their friends and family back home. 

Business Schools

Institution: Harvard Business School

Position: #1

Platform: Instagram [100/100]

The school have used the first month of the new year to look back at their most popular posts from 2018.

Why does this work?

This is a really lovely way for current students to look back and reminisce, hopefully reminding themselves of a great year. The #LifeatHBS has been used at the end, which helps group these reflective posts together, creating a collection of memories. It’s also a great way for prospective students to see a roundup of what could be in store for them.

Independent School

Institution: Eltham College

Position: #1

Platform: YouTube [100/100]

The School has showcased, in a sped-up video, their building renovations – to improve their facilities.

Why does this work?

Parents of pupils will be pleased to see the progress and the new facilities available at the School. It’s a great way of demonstrating that the School is making efforts to improve.  

Want to see the real-time social media data behind the success stories? If you are an educational institution, you qualify for two months of Edurank Enterprise for free.

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