Kevin Hsu

3 weeks ago

It’s always a bittersweet time bidding farewell to summer and officially begins the back to school routine. Don’t be bummed out. We’re here to share some insights that may give you some inspiration to kick off the autumn term semester. 

Let’s take a look at which American institutions killed it on social media and topped the charts in August. 

Florida Career College— jumped 1604 places

Florida Career College jumped a whopping 1604 places this month, as a result of their perfect YouTube scoring. They published two videos on YouTube that emphasized their mission to help students’ overcome obstacles to reach their career goals, generated over a total of 700,000 views. Their career-focused programs are designed to provide students’ the opportunity to learn real-world, hands-on practices that will allow them to apply what they’ve learned and become more proficient in their field after graduation—a great way to guide students to a successful career path. Well done Florida Career College.



University of Florida—jumped 1143 places

University of Florida—jumped 1143 places

Another university that did fantastic in the ranks this month is the University of Florida who leaped 1143 places as a result of their high Twitter scoring. They took to Twitter to share with their 192,000 followers the progress of their iconic football team, Florida Gators, as they kick-off the first game of the season against Miami Hurricanes. Their Twitter posts generated a high volume of engagement from fans rooting for the Gator’s victory, and they did not disappoint. Gator fans flooded the university’s Twitter page to celebrate their first victory—which is an excellent way for the university to promote their brand and increase engagement. #GoGators

Grace College— jumped 518 places

Thanks to a perfect Facebook score, Grace College jumped 518 places and secured 7th place on the ranks. Grace College took the opportunity to remind their Facebook audience that the college’s welcome weekend was here and attached an image captured by an overview shot of their soccer field along with a number one formation from their soccer players. The post had the highest engagement as it generated 58,000 likes and nearly 300 comments. Including a question in your post is always a good approach to increase engagement. As we can clearly see here, people flooded the comment section eagerly to share their answers. So, how many soccer players do you think it took to create this photo?

Sign up to Edurank and find out who else is making the cut this month on social media. If you would like to find out more news beyond social media, then sign up to our Think Student Newsletter to receive the latest insight and news within the student marketing industry and stay ahead of the curve.