Matt Payne

8 months ago

Hello, and Happy New Year to you all! In between sifting through Edurank Award entries (you can still nominate your College or University), we still found the time to look back to see who ended the year on a high.

Here are the biggest movers in the Edurank charts last month. And, here’s to another year of excellent social media posting!

Higher Education

The University of Gloucestershire – jumped 135 places.

The University of Gloucestershire has taken to Instagram to share a timely throwback image of when it snowed on Christmas Eve last year. This is an excellent opportunity to share an image of some of the county’s picturesque scenery, and wish their followers a very merry Christmas. The beautiful image stands out and would appeal to local people as well students. However, the University might have generated higher engagement levels had they used the popular #throwback hashtag. This would mean that more people would come across the content; it would also reiterate that this was a photo from last year.

Further Education

Rochdale Sixth Form College – jumped 368 places.

This College took to Facebook to share a comical video of their staff lip-syncing along to Mariah Carey’s ‘All I want for Christmas.’ This is a great way to show off the friendly atmosphere and ethos at the College, which might be a deciding factor for a prospective student when choosing which institution to apply to. Current students have enjoyed engaging with the post, which would explain the 202 shares as people want to share the content with their own following – perhaps bragging about the fun times they have at Rochdale Sixth Form College.

International Profile

International Office, Keele University – jumped 68 places.

Keele University strayed away from the Christmas theme in December – choosing instead to showcase a case study which promoted their international offering. The photo, of a Ghanaian student, is accompanied by a quote which highlights their experiences of studying at Keele University. This type of content is a great way to encourage shares – because followers might want to tag friends and family who are researching international courses in the UK. The University could have capitalised on this further, and provided a link within the content to drive users to the course enquiry page.

Business School

IE Business School – jumped 83 places

This Business School used YouTube to showcase their new blended methodology in delivering different types of courses. The video is engaging and captures the audience’s attention within the first few seconds – a necessity in any YouTube video. The Business School has attempted to drive traffic to their website, by including a link to their website in the text section; perhaps a clearer call would generate a higher CTR.

Independent School

Hurtwood House – jumped 98 places

Hurtwood House shared a short clip on Instagram of their end of term shows. This is a great opportunity to showcase the talent and drama facilities available at the School, as well as give those students taking part a chance to celebrate and enjoy their moment. The School uses a hashtag to group certain posts together, #HurtwoodHappy. This means all content, which shows students enjoying themselves, can be grouped together and make it easier for followers to follow a story over several posts, while promoting the fun side of studying at Hurtwood House.   

 

View this post on Instagram

 

The Final Performance…..Hairspray Great Opening Number!! #hurtwoodhappy

A post shared by Hurtwood House (@hurtwoodhouse) on

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