The Maynard School climbed four places in April to return to the top spot for the Independent School EduRank. This was achieved through their performance on Twitter, Facebook and Instagram. Their top performing posts, across all channels, showcased the talents and achievements of students and teachers. This works well for the Independent School industry, as the parents of potential pupils might want to look on social media to see how well their child’s school is performing.
The Maynard School’s top performing post on Twitter is celebrating their Head of Geography completing the London Marathon which enjoyed 18 likes and seven retweets. The #LondonMarathon2016 hashtag was trending throughout the day, which was the perfect opportunity for the the school to use it so their content could be seen on Twitter more frequently.
Over on Facebook, The Maynard School’s top Facebook post was from their brilliant image celebrating the Queen’s 90th birthday. This post not only looked impressive, but it was time sensitive too, which we’ve learnt always does well across all social media channels. Joanna Conway, Marketing and Development Manager at The Maynard School, thanked their teachers and students for delivering such impressive social media content: “We never struggle with social media content because there are always so many exciting things going on! The teachers here are fantastic and send us pictures and information on a daily basis. The great thing about social media is that it’s so current, so it doesn’t matter how big or small the story is, we can let everyone know about it.”
Warwick School were one of the biggest improvers for the Independent School rank, climbing 29 places and entering the top ten at number 6. This was partly down to their Facebook score increasing from 23 to 100/100. The reason for this rise was that the school had posted 11 times more in April compared to March, which provides more opportunity for people to engage with posts. Their highest performing post was promoting an open day, which got 329 interactions and four shares. The image painted the school in a pleasant and inspiring light as well as providing all the relevant information in a concise way. This type of posting is ideal for attracting parents, who perhaps maybe only interact with their child’s school on social media for clear information.