Rugby School climbed two places up the rankings to secure first place on the Independent School Rank. This was achieved through their Google+ activity, where they secured a score of 71, an improvement from 46 for the previous month. The school also performed exceptionally well on LinkedIn with a perfect score of 100. They achieved an engagement per post of four compared to the sector average of 2.7.
Within the Independent School Rank there were changes to the top ten, with the City of London Freemen’s School climbing 19 places into third place. This was partly down to their 100/100 Instagram score; a big improvement from February, when their school was just 36. The school posted 127 new Instagram posts in posts in March and gained a total of 68 new followers. Their top post for Instagram generated a total of 139 likes. Consistent posting is always going to help improve a school’s social media presence.
Manchester High School For Girls was another big mover in March, jumping 28 places to finish fourth for the month. Their Twitter and Facebook posts on Christabel Pankhurst were the most popular across the whole Independent School sector. This was timed to coincide with International Women’s Day on the 8th March. It was great for an all girls school to show their support for women all over the world and was certainly on brand for their target audience.