Matt Payne

1 year ago

We’re still on a massive high after it was announced that Instagram data would be returning to Edurank for November. To officially welcome Instagram back to the charts, we have decided to dedicate this month’s roundup to the image based platform.

Here is what went down on Instagram last month:

Higher Education

Cambridge University used Instagram to share some of their Halloween festivities. The institution uploaded an image of a beautifully carved pumpkin – which was part of their carving competition. As well as including the winning entry, the Institution has positioned the pumpkin with a striking background, which helps the post stand out as people scroll through their timeline. They’ve also made sure to include the handle of the winner, which would have boosted engagement levels, add context to the competition and perhaps prompt the winner to engage with the post too. Going forward, the University could have included more hashtags within the post – which would have resulted in more people finding the content as Halloween was trending throughout the day.

Further Education

The English National Ballet School topped the Instagram charts in our Further Education rank. The school used the platform to (quite rightly so) celebrate World Ballet Day, by sharing an impressive video of their students coming together to mark the occasion. This is an excellent opportunity to show off the community and ethos within the College, as it shows the students having fun and celebrating what they do best. This would appeal to prospective students, who would not only appreciate the World Ballet Day celebration but also get a glimpse into what life at the College would be like.  

International Profile

Exeter University shared a beautiful image of the autumn sky, comparing the view to Malibu, USA. The University has credited the article, which shows they are happy to share images sent in by students. The University could look to reach out to its international audience, and have them share images of the setting sky in their home countries. This would be an excellent way to promote inclusivity and create some excellent user-generated content for the future.

Business School

Harvard Business school have used Instagram to show their support for the LGBTQ+ community by celebrating National Coming Out Day. The Business School took to Instagram to share snaps which focused on students who identified as part of the LGBTQ+ community. Not only is this an excellent way to show support in general, it also lets prospective and current students see the support that this globally renowned University is giving to the LGBTQ+ people. This could play a deciding factor for some students who want the assurance they are taking up study at LGBTQ+ friendly institution.

Independent School

George Watson College topped the Independent School rank, with one of their top performing posts promoting their open days. The College has shared an image of branded cakes they were offering during their event. This is a great personal touch to enhance the brand, at the same time it also adds an element of prestige to the school, which pupils and parents can have fun with.

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Check out our guide for more information about getting your Instagram data on Edurank.