Matt Payne

5 years ago

The latest ranking updates were rolled out on Edurank earlier this week for February. If you were paying close attention, you would have seen that the algorithm has changed slightly. After listening to client feedback, as well as our constant efforts to make sure the Edurank tool is as useful as it can be, Edurank HQ has altered the way the scores are determined for each of our ranks.

As you can see, going forward, the ranks will no longer include search or buzz metrics. Our teams carried out extensive research and identified that our users loved the social media side of the tool – especially, what it could tell them about their own social media strategy. We took this insight and made the decision to strengthen Edurank as the number one specialist social media benchmarking tool for the education sector.

Institutions from around the world, are now able to view their meaningful data from the main social media platforms (all in one place), as well as their website traffic, and accurately measure, and attribute, the success of their organic content.  

How has Edurank’s platform weightings changed?

The weightings on the four main social media channels (Facebook, Twitter, Instagram and YouTube) have been altered to reflect an accurate representation of student usage. This is based on not just specific research by our teams, but also using our wider research projects from Natives Global Consulting (which is also part of Natives Group). This has included the National Clearing Survey, the EuMBA Survey and, the detailed data from surveying the Student Hut’s panel.


Kas Nicholls, Head of Natives Global Consulting (and the brains behind Edurank) shared her thoughts on Edurank’s algorithm change:

This isn’t something we thought about light-heartedly. We’ve been planning and testing for over four months. We carried out research, survey our users and really thought about the direction this tool needs to take to be both beneficial to our users, but also to the education sector in general. These updated weightings reflect student usage, and are going to give institutions across the global a stronger representation of what is working in the dynamic world of social media.”

Please get in touch if you have any questions about the change in the Edurank Methodology.

  • Tresham College

    Can you advise if the algorithm changes will be applied to results prior to February 2018 or will historical results continue to be based on the previous algorithms?