Knowing your audience and what resonates with them is what underpins a successful marketing campaign, regardless of the sector you operate in. For some industries, this can actually be a fairly straightforward task. For example, an ethical clothing brand with a loyal following could produce a campaign related to fair trade practices or sustainable production, […]
3 months ago
Navigating through the ever-evolving social media world as a social media specialist for the education sector can be challenging, especially during the COVID-19 pandemic. We caught up with Unai from Oxford Business College to see how their content and strategy has changed amidst this global crisis and what inspiration they can give to you when […]
4 months ago
The world of social media is fast-paced and ever-evolving at the best of times, but COVID-19 puts a whole other level of pressure into the equation, making your lives as education social media and communication team members even more challenging. We caught up with Anu and Jenny from the University of Cambridge to see how […]
5 months ago
There has been a global outpouring of pain, anguish and, most importantly, support for the Black Lives Matter cause. People all over the world are coming together, both on social media and in the streets, to protest and stand up for what they believe in. As the Black Lives Matter movement gains momentum and spreads […]
5 months ago
The month of May not only celebrates the blossoming buds of flowers and the longer days, but it’s also a time to get people talking about mental health and reduce the stigma that can stop people from asking for help. Millions of people are affected by mental illness each year. That’s why this month’s Edurank […]
7 months ago
As COVID-19 continues to lead us further into uncharted territory and we’re faced with constant negative news stories, it’s easy to become overwhelmed. We don’t have all the answers but we’re finding inspiration in the universities and students taking positive action across the globe. Research has shown that mentions of ‘good news’, ‘kind gestures’, and […]
7 months ago
We caught up with Paul Hindle, Head of Communications at De Montfort University (DMU). Winner of the 2020 Edurank Youtube Award for the three consecutive year! It’s fantastic to see DMU really cut through the social media noise year after year, and what better way to recognise their success than to sit down and find […]
9 months ago
The results are in, and the wait is finally over; the winners of the Edurank Awards 2020 are here. We have 18 sought-after awards, which we have sent out to the world’s top-performing institutions. Congratulations to this year’s winners, and don’t forget to share your Edurank Award pics on social media using the #EdurankAwards hashtag. […]
9 months ago
As student marketers, we’re wildly optimistic about how the educational landscape will continue to evolve and challenge us professionals to try something new and do better, all in the quest to resonate with our student audience. And while we’ve now all had some time to adjust back to the daily grind, we thought what better […]
10 months ago
November is the month where most, if not all, of the leaves fall off from the trees and bare branches begin to quiver in the wind; it is also the last month of the Fall season. But before we officially put the cozy autumn days and crisp fall nights behind us, (at least in the […]
12 months ago
