Our international Business School Rank lets you benchmark your institution against other Business Schools around the world. So, not only can you compare your social media and digital activity against your key competitors (as well as the sector average), you’re also able to see and assess how you’re engaging with prospective, current and former students online – by identifying what’s working and which areas you need to improve.
Each year, top-performing institutions will be in with a chance of winning an Edurank Award, which recognises and celebrates the success of social media marketing in the education sector.
How’s it looking in Europe then?
So, how do these Business Schools generate such high levels of success? Well, we thought we’d cast the spotlight on the Rotterdam School of Management and explore what they currently do well. You can get in touch with our team of experts for assistance on raising your own digital profile to hit those all important recruitment targets.
The Rotterdam School of Management’s LinkedIn profile is one of the institution’s most successful social media platforms; this is one of their top performing posts. The school has announced a new member of staff (Dr Raymond van Wijk) by sharing an article on why he has been appointed. The Institution have included a quote at the beginning of the post, which helps the post to stand out, as well as making the announcement appear less like a press release. The final sentence teases that more information is available, but at the same time does not sound like a desperate clickbait attempt.
These type of posts work well for LinkedIn as both past and present students are activity engaged with their institution’s developments. It will help boost recruitment too, as prospective students will be impressed with the prospect of learning under Dr Raymond van Wijk.
Over on Twitter the institution shared an image of their picturesque campus covered in snow. Known as Campus Porn, images of your institution’s surroundings provide a welcomed contrast – compared to serious announcements. This is an excellent example of how universities can interact on social media and gather UGC (user generated content). Here, the Rotterdam School of Management are asking for photos of the snow, giving them the opportunity to boost their engagement levels and interact with prospective students online. These types of posts allow prestigious institutions to show a more relaxed side, and perhaps make them more memorable compared to their competitors.
Edurank is operated by Net Natives – the UK’s leading education-specialist digital marketing agency.
Our Senior Client Partner for Europe, Natasha Hutchinson, will be speaking at the Online Media Higher Education event in the Netherlands during April. But, don’t wait ‘till then, get in touch with Natasha, and the team, to begin working on those recruitment campaigns.