Eleana Davidson

2 years ago

In today’s modern-day and age, students want more than just surface-level conversations, empty promises, or capitalistic speeches and announcements. Students want to hear less about how universities are bettering themselves, and more about how universities are bettering the world, which in turn allows them to align themselves with something that matters to the bigger picture. And this month’s Edurank roundup showcases no difference. The institutions that are contributing to the raw conversations and challenging the anxieties of society are those who are climbing the ranks and cutting through the social media noise. Regardless of where they are in the world, there’s one thing all these institutions have in common; they’re commenting on something bigger than themselves and students are liking (and retweeting and favouriting) the posts because of it.

Middlesex University

Middlesex University marked World Mental Health Day with a reminder to their students and followers that no one should struggle alone. They commented on the different support services that they offer, for example, a free Online Cognitive Behavioural Therapy service, with a hyperlink pointing viewers in the right direction.

Using their platform to comment on these greater issues and contribute to removing the stigma resonated with this wellbeing-woke audience, and landed Middlesex University with one of the most engaged Facebook posts of the month. Reaching out to your student body with a human touch really does go a long way. It also, once again, shows the value of being engaged on relevant cultural days and events throughout the year. 

Howard University

Howard University joined forces with their alumni twitter account to champion their inspiring former students. Retweeting such accounts is a fantastic way to strengthen the community around your institution and amplify your brand, all while offering centre stage to the messages that matter.

Howard University jumped 86 places this month on the American Edurank and scored a 75/100 on Twitter. Celebrating your inspirational alumni on social media is a fantastic way of connecting with your student body. 

University of Cambridge

Talking about celebrating, the University of Cambridge welcomed their newest students this month and recognised the amazing efforts of Stormzy and the outreach teams in the process.

Diversity and widening participation has always been a raw subject for the education industry, and to not only mention on social media but showcase that you are having a meaningful impact, is one brilliant and unquestionable way of getting by in this demographic. 

Massachusetts Institute of Technology

MIT proudly celebrates this month as their economists, Esther Duflo and Abhijit Banerjee, and Harvard University economist, Michael Kremer been named co-winners of the 2019  Nobel prize award in Economic Sciences. A collective effort that resulted in a significant breakthrough in antipoverty work and transformed the way economists approach the study of poverty. Together, they shared their findings to improve the lives of millions of people across the globe. The press conference video was shared on MIT’s YouTube page and generated nearly 550,000 views which helped them achieve a perfect YouTube score and landed number two on the ranks. We’re excited to see what comes next.

University of Oxford

The University of Oxford utilised social media to advocate stopping plastic pollution, a global crisis that severely endangers marine life. It’s estimated that 10 million tons of plastic end up in the ocean each year, and professionals across the globe are collaborating to find a solution to end this dreaded epidemic. To raise awareness and promote this cause, the University of Oxford uses the hashtag #TruePlanet on their posts.

One post on Instagram illustrated a distressing image of a sea turtle lying dead among plastic debris on a beach, which generated over 20k likes, prompting a high level of engagement and awareness.

This is a great example that demonstrates the UoO’s perception of environmental values and their appreciation of topics that could make the world a better place. 

Why not have a think about how your institution can contribute to the bigger conversations too. Find out on Edurank today what posts are really engaging the attention of students and understand how you too can better connect with this powerful generation here.