Edurank Awards 2020
As you all know, we recently announced the Edurank Award winners 2020. From our six categories, we selected 16 universities to be shortlisted, and from there, our Student Panel chose those worthy of taking home the gold.
In our latest blog series, we’ll be taking each category and putting it under the microscope, to run through why these institutions made the shortlist, what’s great about the campaigns, and what we can all learn from them.
This week, it’s Best Use of Instagram.
In order to capture students’ attention, you’ve got to be on their social media platforms, which makes Instagram a great way of reaching students. Here are the unis who smashed it on Insta this year:
Edge Hill University
The Edge Hill Instagram account not only supports prospective and current students, but also demonstrates their great community spirit. Through showcasing their beautiful campus, student-led events and more, it really highlights what makes Edge Hill so special. Our student panel loved the many different student perspectives shown on their Instagram account and the focus that it placed on true student participation and involvement.
Instagram Stories is where Edge Hill connects with their students on a more personal level. They share advice from current students, offer support on a range of topics including wellbeing and exams, celebrate student photography and showcase life at the university. Through the #myEHU hashtag they have developed this even further, with a group of students taking over Instagram Stories for a day, helping Edge Hill to be even more appealing to their students.
The runners up
De Montfort University
With the class of 2020 unable to graduate in the traditional sense, a lot of students felt let down by the pandemic. While some universities opted for Instagram filters of mortarboards, gowns and scrolls, De Montfort went above and beyond in their graduation campaign, designing a gold lion filter and a series of GIFs, alongside a video of student-generated content for those celebrating at home to share their day. They also cleverly used the information provided from the collection of videos sent in by the students to collate a Spotify graduation playlist for the graduating class of 2020. They even included the most recent addition to Instagram, reels! The effort put into this Instagram campaign was reflected in its success; students resonated with the personalised filters and Spotify tracks, a clever way of customising the campaign to really make their graduation feel special.
University of Chichester
Chichester wanted to promote the community feel of the university by including more faces and places in their Instagram posts. At Edurank, our research has shown that people engage better with posts of faces than with objects or landscapes. Chichester invested a lot of time and effort into their Results Day campaign, spending hours creating personalised Instagram story videos for each and every student who accepted their place at Chichester for 2020. This was their best campaign ever, and it’s easy to see why. Not only did they congratulate each and every successful applicant, but the videos are all unique to the course the student was accepted into, highlighting the effort that the university goes through to welcome new students.
The personalisation of the videos made them all the more shareable amongst friends and family via reposts. Overall, Chichester’s Results Day congratulatory videos received over 80,000 impressions, and encouraged students to share the good news, while boosting the university’s credentials as a friendly, community-based university. This was a great way of recognising the hard work of the students, despite the results algorithm and government u-turn.
We’ve loved reading about all the great work these universities have been doing to foster student engagement on Instagram, and are always amazed by the unique and innovative ideas they’ve got to offer. Congratulations again to Edge Hill, De Montfort, the University of Chichester, and all our other 2020 winners and finalists.
To find out more about which institutions are leading the way on social media, sign up to Edurank and for more student marketing insight and the latest on our awards and events, sign up to our Think Student newsletter.